The "Engagement Report" section provides advanced statistics on the performance of email campaigns compared to the level of engagement of their recipients.
The Engagement Report is included for the Premium and Enterprise editions. Starter and Plus editions can get it by purchasing the additional option.In this area you have:/
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General info
- The time unit used is daily. It shows only the days on which at least one mailing was sent. The detail of each email is visible by selecting the single bar.
- The dashboard considers only emails sent to at least 50 recipients. Therefore, transactional mailings are usually excluded.
- The opens and clicks shown are always unique.
- The dashboard has two values on the y-axis. The values on the left refer to the bars. While the scale on the right refers to the lines.
- Update frequency: The statistics are refreshed once a day, and they refer to the previous day.
Apply filters
The filters section has been improved. Reports can be filtered by date (by entering a time frame), minimum range (50 minimum threshold applied)
and maximum number of recipients, by subject, by notes and tags of the email message, by engagement cluster and by provider....