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Or, if you use the SMTP+ sending system, go to the Statistics > Email > SMTP+ Messages > Message sent page.

Relevance / Engagement

The importance of relevance and engagement has been confirmed by providers in various public conferences for several years now.

From a brand point of view, this aspect is important because:

  • Engagement with an email address tells us how the general public views our company

  • Engagement with providers provides information on how our recipients see our messages

  • Brand engagement gives us insights into how our customers see us.

If you're sending to a high rate of unengaged contacts (engagement rate) that's hurting your reputation, you'll find suggestions on the Statistics > Email > List > Message Sent page.

Or, if you use the SMTP+ sending system, go to the Statistics > Email > SMTP+ Messages > Message sent page.