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Admin Console

The administration area that MailUp users access to create, send, and track messages.


For all various Bounce definitions, please refer to Bounces and Bounce Management in the QuickStart Guide.


  • recipient fields (e.g. gender, zip code, etc.)
  • recipient activity (e.g. whether somebody opened a certain message or not)
  • recipient location (based on the IP address used when opening/clicking on a message)
  • recipient device (e.g. whether somebody is ready your e-mail messages with an iPhone or an iPad)

Filters can be used when searching recipients, when creating automated messages, when inserting dynamic content, and more.

Looking at them from a different point of view, filters allow you to create dynamic segments of recipients: the contacts that belong to the segment are there because they meet the condition(s) of the filters. They could meet those conditions today and not tomorrow.


A subset of contacts For example, those contacts whose birthday is today are clearly different than those whose birthday is tomorrow. So the "Birthday is today" segment is a dynamic subset of recipients.


Groups are a subset of recipients (typically subscribers) within a List. Contacts Recipients can belong to multiple groups (similarly to “Categories” in MS Outlook). A group can be created, movededited, copied or deleted at any time. The recipients that it contains will not be affected. When importing recipient datarecipients, you can specify one or more groups . Creating a group will only belong to one List and not across multiple lists.


An that they should be assigned to. Groups are List-specific: they will not be visible in other Lists.

Unlike filters, Groups allow you to create static segments of recipients. If a recipient is added to the Group "Subscribed on Facebook", the recipient will stay assigned to the Group until removed.

Lists (or Environments)

A List - also referred to as an Environment - is an independent set of messages, settings, statistics, filters, events, groups, subscribers, unsubscribed recipients, etc.

You can create multiple Lists in your admin console.


the platform, as long as your account has purchased that feature and as long as your user has rights to do so.

Groups are a static segment within a List. Therefore, Groups are always a subset of the recipients that exist in a List.


An alphanumeric, unique identifier for each List. Whereas the List code (e.g. List number 5) exists in multiple MailUp accounts in the platform, the List GUID uniquely identifies the list, across all MailUp accounts. It can be located under Settings > Edit Lists> Account settings > Developer's corner.


An individual message. Since MailUp is a multi-channel marketing system, a A "message" could be an email, text, or social message (social messages can also be called "Posts.")


Recipient fields

Custom fields that can be added to a MailUp accountused to store recipient data. They are shared across Lists. They are currently (Spring 2016) limited to 39 (plus one used by default for email).



Note: a subscriber is not to be confused with a recipient. Not all recipients are subscribers! . They can also be Pending or Unsubscribed.

Third level domain



Note: the first level of the domain is the domain type (e.g. ".com", ".net", etc.). The second level is the actual name of the domain (e.g. in, "mailup" is the second level). The third-level is typically used to identify what the domain points to (e.g. "www" is used to say that it points to a World Wide Web page, whereas "ftp" typically points to an FTP server).

Triggered messages

Triggered messages are automated messages that are sent automatically based on certain applied conditions set up through a filter or multiple filters.