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OverviewThe platform supports over 225 countries as destinations for SMS messaging. Regulations change significantly depending on where you are sending text messages. For example, depending on where your recipients are located, you may or may not be able to use an alphanumeric SMS sender ID. The main SMS features in different countries are summarized in this spreadsheet. There are specific rules to be followed for sending SMS in certain countries. In general, for best global delivery of SMS, follow these best practices:
Delivery Receipts (DLRs) are widely supported: however, there are a few exceptions where those are not provided by some local networks in Egypt, Mexico, Brazil, US, Canada. In many Latam countries marketing messages are not allowed from 8pm to 9am.
Notes about delivering SMS in certain countries:AlbaniaAlbanian Mobile Communications (AMC Mobil) (27601) filters for alphanumeric sender ID's. We recommend using a numeric sender ID that does not start with a 0 to bypass the filter. CanadaCanada and the USA both have very specific messaging restrictions and a direct connection is necessary in order to ensure message delivery to the numerous networks. Person-to-Person traffic may be sent to Canada, using a long virtual number as a sender (Alphanumeric senders are not supported). An SMS may originate from a mobile phone, a computer application or an internet-based service, but the message must have been initiated due to human interaction. Marketing campaigns and mobile content delivery, such as bulk notifications, cannot be sent to Canada via long code. MMA best practices can be found here. The feature restrictions for our long-virtual-number route are as follows:
As usual, all messaging must be to opted-in users,otherwiseitis treated as spam. End users are paying for incoming SMS, which is one of the reasons for strict anti-spam policy on this market. ChileVirtual long code solution: no capacity limits.Two-waycommunicationis possible, but a separate route has to be set and adjusted for us, along with a dedicated virtual long code to enable replies from end users; MNP (Mobile Number Portability) covered. Note that in each and every case the sender ID is replaced with something else.Thisbehaviourofthe sender ID is very common in LATAM countries. Incaseofsimboxessolutions, the sender ID is replaced with a random Chile long number; in case of the virtual long code solution, the sender ID is replaced with a fixed long number (e.g.: +442329312 for Entel and Claro, +56442329312 for Nextel and Movistar). ChinaIngeneralthefollowing restrictions apply for all Chinese carriers: 1. Sender ID could be replaced by numeric local (or Hong Kong) service code. 2.Messagecontentlength:
3. Adult and especially political messages are very likely to be blocked. Known filtered keywords: Falung Gong, Tiananmen Square. 4. URL links are not allowed in messages. Any messages with a URL will be blocked. 5. Arabic characters cannot be supported into any Chinese networks. ColombiaSender ID could be replaced by numeric local service code. Delivery report (DLR) is not supported by the majority of the carriers, if received is only the successful send confirmation. FranceNumeric sender ID overwritten with default sender ID. Only transactional traffic (e.g. OTP, “one time passwords“) is supported on special routes (please contact us), while marketing traffic is rejected. IndiaMessages sent to numbers registered in the NDNC (National Do Not Call) list will be blocked.
Unregistered sender ID is fixed to a local shortcode as required by regulation. We can only guarantee message delivery between9amto9pm. Messages submitted after9pmwe will attempt to send, but due to local regulations, these messages may be blocked or queued. Numberofmessages to the same number limitations:
Messages towards Jammu and Kashmir networks (example, 405/55 - Airtel J&K) will be blocked by the government due to political sensitivity. IndonesiaThere are a number of senderID changes which may take place to ensure your messages are delivered successfully:
IranWe recommend using International numeric sender ID to bypass network filters. Handset delivery receipts are not reliable for any of the networks.
Hong KongThe Do notDisturb(DND) list is managed by a public authority and there are fines up to HK$500.000 for companysendingSMS messages to people registered in that list. More information here: https://www.dnc.gov.hk/en/pub_general/rd/pub_info_en.html ItalyThe AGCOM (Italian Communications Authority) Resolution No. 42/13/CIR NRA, has now come into force. The Resolution deals with the registration of bulk SMS Outbound (MT) message originators, i.e. the alphanumeric characters used in the Sender IDtopersonalise ID to personalize Application-to-Person (A2P) SMS messages. Until now, any business globally was allowed to terminate an SMS MT message to an Italian subscriber with a Sender ID comprisedofanyalphacomprised of any alpha, numeric or alphanumeric originators; and there was no process to help ensure that names used as Sender IDs were sent by the owners or licensees of the applicable brands, trademarks or trade names. For example, anyone globally could send a message to an Italian subscriber with the word ‘Apple Inc.’ in the Sender ID, with no process established to enable a subscriber to know whether Apple Inc. sent that message or not. Similarly, there was no easy way for the subscriber or AGCOM to contact the sender of the message; this potentially exposed subscribers to fraudulent messages and services. Violators of these new regulations are subject to substantial monetary penalties.
What does this mean for me?All providers who operate A2P services in Italy must register their Sender IDs (and those of their customers) in a database maintained by AGCOM. This means one of the following will apply to you as our customer.
What will happen to unregistered SenderIDs?In order to comply withtheResolution we may (at our discretion) replace the unregistered Sender ID with a numeric Sender ID (a +39 number issued by the operators in Italy) or block the message. What do I need to do and by when?It is mandatory for all customers sending traffic towards Italy to complete the form available in your admin console (menu Settings > Account settings > Admin contacts). Which SenderIDs are allowed?The Sender ID must be directly related to the sending company. Any generic or not easily identifiable SenderID will not be accepted, causing the message to be sent with a numeric sender or blocked. JapanUnicode messages are supported when the content is Japanese characters. For other languages, some handsets may not be able to display them correctly. URLs inside the message body are problematic, message delivery may fail. Those messages are classified as illegal and are either discarded completely or part of the illegal text will be removed KuwaitBoth numeric and alphanumeric senders are allowed. Senders must be pre-registered with the Operator, at no additional cost. Malaysia"RMB 0.00" (withaspaceafterthe last 0) may be added to message bodies. This is so the end users know that they will not be charged for replying to Opt Out. If you have not put this in your message the operator will automatically add it and may compromise the maximum length ofyoursms(153 characters). PhilippinesNumeric sender ID and generic alpha sender ID (SMS, Verify, Info, etc.) are not supported. Alpha sender ID pre-registration is required. If you wish to register a sender ID kindly forward Sender ID, SMS template, website, company name, and signed LOA to support@mailup.com. PortugalFull support for alphanumerical senders (ie "MyCompany"), but numerical senders will be overwritten with "infoSMS". RussiaDirect routes are only available for OTP (onetimepassword) traffic and it supports dynamic customizable sender. This route needs a custom setup and registration at Megafon.Otherwisebydefaultthesender is replaced byarussianlongnumber. Saudi ArabiaTransactional messages (not email marketing, but ex. Government, bank, temporary passwords ...) you need to contact the support team in order to be registered to the whitelist providing this data:
*The sender must be alphanumeric (numbers are not allowed), and the aliases must be pre - registered with the Mobile Operator, at no additional cost. SingaporeCustomers must not tosend promotionalormarketing messages to mobile numbers registered in the new "National Do Not Call Registry" (DNC),unlessthe recipient has expressed in a clear and unambiguous consent. The DNC registry is an integral part of the Personal Data Protection Act 2012 (PDPA) and will take effect from 2 July 2014. To do this you need to register and maintain a register http://www.dnc.gov.sg/ CONTROL every 30 days. The Penalties can be up to a 1 million SGD (Singapore Dollar, which is about half a million euro). OurProfessionalservices team can help you in full managing this task. Marketing of Moneylenders via SMS or Email is not allowed by the Government (Moneylenders Act and it specifically states, in section 2.2 (h)). Failing to comply with the restriction may lead to financial penalties imposed by the Singapore Government. This new regulation is being taken very seriously and fromtheinformation we have received, there are already a number of police investigations taking place for those who have chosen not to abide by this legislation. South KoreaOnly numerical senders are allowed. Alphanumeric and/or special characters are not allowed. In addition: TurkeyDue to new regulations recently announced by the Turkish Telecommunications Authority, every message sent towards turkish subscribers must contain the operator code (B-code) of the sending operator at the end of the SMS body. United Arab EmiratesMessages are categorized into two ways:
*Both numeric and alphanumeric senders are allowed. Senders must be pre-registered with the Mobile Operator at the cost of a setup fee plus a monthly fee for each alias. It is not necessary (as for China) to have alocalregistered business. The pre-registration requires 3-6 weeks to be activated. An authorization letter needs to be filled, stamped and signed up. USAIf you wish to send traffic to US numbers, a dedicated VLN or shortcode sender has to be set up for your account (this is a paid service, please contact us if you want to know more). Otherwise, traffic towards US operators is charged but not delivered. |
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