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- Profile Filters: data saved to the recipient's profile
- Activity Filters: actions that a recipient did or did not perform
- Geolocation; the approximate location of a recipient
- Device Filters: the device that a recipient has used in the past
When filters are used
Filters are used for many different purposes in your control panel admin control panel.
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All in all, filters are one of the most powerful feature in control panel, and can allow you to run sophisticated marketing campaigns.
Filters and the Marketing+ package
Your control panel account comes with a few, default filters. In order to be able to add and edit multiple filters, you will need to add the Marketing+ package to your account.