I test A/B 

I test A/B ti permettono di verificare l'efficacia di una o più varianti della stessa email.
Di ogni email puoi modificare l'oggetto o la call to action, i colori o la presenza di immagini e decidere quale inviare in base ai risultati (aperture o clic).  

 

Crea una copia del tuo messaggio in Messaggi>Email> box Azioni Crea una copia
Modifica la copia, ideando un oggetto alternativo, una call to action diversa o scegliendo un colore diverso per i link. 
Puoi creare quante più varianti desideri. 

It is recommended that you change only one variable (e.g. subject line, images, text, etc) per email so that you can accurately track its result.

 

 

 

The next step is to create as many versions of the original email as you wish. To do this, select the original email under Messages > Email > Saved and click on Create a copy from the actions drop down. Once you have created a copy of the message, go ahead and make the changes to that email. For example, your first version may have a different subject line. Continue to create as many copies of the original email for each change. 

Once you have two or more variations of the message, you are ready to start your A/B test.

How to Run an A/B test

 

Additional Resources