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- How many spam complaints your email campaigns receive. The fewer the complaints, the higher your reputation.
- The quality of your emailing list. A list with a low percentage of bounces will score high.
- The "from" email address of your company and sending domain name.
- The domain of your company's website.
- The IP address of your emailing account.
- The frequency of your email campaigns.
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Under Statistics, check the Summary report for your email campaigns. If you see a complaint rate greater than 0.2%, you should review your mailing list and message content:
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Assicurati di avere delle liste di destinatari pulite
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Configura correttamente il tuo sito
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Intervieni sui destinatari inattivi
Puoi pulire le liste dai destinatari inattivi, che non hanno mai aperto nessun messaggio negli ultimi 3 mesi con la funzione apposita che trovi in Menu > Configurazioni >Impostazioni Lista > Proprietà > Gestione inattivi
Puoi scegliere se:
- abbassare la frequenza dei messaggi
- sospenderli dopo aver tentato di ristabilire un contatto con loro
- disiscriverli
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Authenticate your company's sender email address
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For an added level of security to your email communications, you can authenticate your email address through your website's DNS record: view the email authentication guide |
Limit the number of inactive recipients
Recipients in your mailing list who do not show any engagement (i.e. no opens/clicks) after three months are considered inactive. Over time, it is recommended that you manage your inactive recipients through MailUp's inactive recipients management feature, which allows you to set up a re-engagement campaign. This feature provides 3 options:
- Reduce mailing frequency
- Attempt to re-engage and unsubscribe
- Unsubscribe recipient
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Go to Settings > List settings > Preferences, and click on the Inactive recipient management tab. For more detail, view the Inactive recipients management guide |