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 The Advanced section on the Import page is a crucial step in the import process. It ensures your file is read properly upon import and allows you to choose the subscription preference.

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The option to Import as Pending and send confirmation request email allows you to import recipients as Pending. Once you send out the confirmation request email (see section below), those recipients who chose to subscribe to your email communications will become Subscribed. This option overwrites any previously recorded subscription status (Subscribed or Unsubscribed).

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Tip
titleImport as Pending Guide

Go to the step-by-step guide on How to Send a Subscription Confirmation Request.