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You can adjust the conditions above if you want to create a filter that looks to ensure that this product has not be purchased, or to cover other scenarios.
Hour-based
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profile filters
Date and time format
Profile filters now support hour-based condition to more effectively comparisons that allow you to run time-sensitive drip campaigns, such as abandonment cart emails.
In order to use this type of comparison, data must be saved to a recipient field using the ISO date time standard, which looks like this:
YYYY-MM-DDThh:mm:ssTZD
... where:
YYYY = four-digit year
MM = two-digit month (01=January, etc.)
DD = two-digit day of month (01 through 31)
hh = two digits of hour (00 through 23) (am/pm NOT allowed)
mm = two digits of minute (00 through 59)
ss = two digits of second (00 through 59)
TZD = time zone designator (Z or +hh:mm or -hh:mm)
For example: 2015-02-24T19:20:30+01:00).
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When using an hour-based comparison with a profile filter, make sure that it contains the date and time in the ISO format: YYYY-MM-DDThh:mm:ssTZD |
Common scenarios for hour-based comparisons
There are many scenarios in which you may want to use an hour-based comparison. For example...
Profile filters:
- 4 hours after the latest order has been placed on an online store
- 2 hours after somebody signed up for a certain service
- 3 hours after someone abandoned a shopping cart
- Etc.
Activity filters:
- 8 hours after somebody opened a certain message
- 24 hours after somebody successfully received, but did not open a message
- 4 hours after someone clicked on a link
- Etc.
Building an abandoned cart triggered message
This filter search searches for subscrivers subscribers who have abandoned the their shopping cart after 3 hours . Based on this filter you can now build an automation that has as a condition the profile filter previously created
And the action is the emailearlier. You can then use the new filter when creating a triggered message that will be sent when the condition is true.
... sending an email that encourages the customer to complete their purchase.
Related Topics
- Listing existing profile filters
- Editing a profile filter
- An introduction to filters
- About the Marketing+ feature package
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