The custom sender is a feature that allows you to send personalized SMS campaigns, replacing the sender's phone number with a custom name (such as your company name).
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Sender status | Description | What to do | |
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Phase 1 | The request has been received. We are carrying out the preliminary checks, before forwarding it to AGCOM. | Wait for the status update.
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The request has been received but is temporarily pending as the requested sender does not match with the company name. | We are working on updating the platform. Wait until further notice. | ||
Phase 2 | The new sender's request did not pass the preliminary checks. The reasons for refusal can be the following: | ||
Incorrect Sender nameĀ (company name does not coincide with that of the customer on the platform) | Check and modify the data entered in the registry. They must match those of the platform buyer. | ||
PEC address incorrect | The PEC address entered in the registry is not registered. We ask you to change it or try another PEC address. Save changes to re-apply for approval. | ||
A generic name or not corresponding to the company name | The sender you are requesting does not match your company name or is not linked to it. | ||
Name too generic and unsuitable for the identification, by the recipient, of the person responsible for the content of the communication or the good or service offered by him | The sender you are requesting does not match your company name or is not attributable to it. | ||
Incorrect VAT number | The VAT number entered in the Sender's name is not correct. Replace this data in the "associated Sender name" section. Save changes to re-apply for approval. | ||
The new sender's request has passed the preliminary checks and has been forwarded to AGCOM for final approval. | Wait for the outcome from AGCOM. | ||
Phase 3 | The sender has been approved. | You can start sending SMS campaigns with your new custom sender. | |
The request of the new sender was rejected by AGCOM. The reasons may be the following: | |||
"Campo cliente_codicefiscale non corretto" Incorrect tax_code | The tax code entered in the sender's name is not correct. Replace this data in the "associated sender name" section. Save changes to re-apply for approval. | ||
"Campo cliente_partitaiva non corretto" Incorrect VAT_number | The VAT number entered in the Sender's name is not correct. Replace this data in the "associated Sender name" section. Save changes to re-apply for approval. | ||
"Campo cliente_pec non corretto" PEC_address incorrect | The PEC address entered in the registry is not registered. We ask you to change it or try another PEC address. Save changes to re-apply for approval. | ||
"La registrazione di nuovi alias e' temporaneamente sospesa" Registration of new aliases is temporarily suspended | AGCOM has temporarily suspended the approval of new senders. Wait for the service to be re-established. | ||
"Nessuna nota" No info | AGCOM provided no explanation for the refusal. Try re-entering the request. | ||
You have requested to delete this sender. We are processing the request. | Do nothing. Once the deletion is complete, the sender will be removed from the list. |
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It has to be clear who is the sender of the communication. It must be distinctive, not detrimental to the rights of others, and not misleading for the recipient. The sender can't start with a number. For example, are illegal:
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According to the current AGCOM rules, if you are a private individual, a body (such as a Municipality), or an ONLUS without a text senders can only be used for "non-consumer" subjects - that is, those who have a VAT number and / or a numerical tax code (eg entities, associations and non-profit organizations). If you are a "consumer" customer registered with your social security number, you cannot send to Italian numbers with textual ALIAS senders. You can still carry out SMS campaigns using a numeric senderrequest and use an alphanumeric sender, but you can continue to send SMS messages with a numerical sender (for example your mobile number). |
Can I register my Custom Senders directly with AGCOM?
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