What's your email sender reputation?
Your MailUp platform now includes the reputation meter: an indication over time on how well your account is performing in terms of email deliverability, list management, and adhering to email marketing best practices. |
How is it calculated?
The reputation meter takes into consideration a series of variables, including:
- How many spam complaints your email campaigns receive. The fewer the complaints, the higher your reputation.
- The quality of your emailing list. A list with a low percentage of bounces will score high.
- The "from" email address of your company.
- The domain of your company's website.
- The IP address of your emailing account.
- The frequency of your email campaigns.
How to improve your reputation?
If you are following email marketing best practices, you'll likely experience a great emailing experience with MailUp. However, if you see that the reputation meter drops to the orange section, there is room for improvement! Here are our emailing tips and recommendations:
Limit the number of complaints & bounces
Under Statistics, check the Summary report for your email campaigns. If you see a complaint rate greater than 0.2%, you should review your mailing list and message content:
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Authenticate your company's sender email address
Limit the number of inactive recipients
Recipients in your mailing list who do not show any engagement (i.e. no opens/clicks) after three months are considered inactive. Over time, it is recommended that you manage your inactive recipients through MailUp's inactive recipients management feature, which allows you to set up a re-engagement campaign. This feature provides 3 options:
- Reduce mailing frequency
- Attempt to re-engage and unsubscribe
- Unsubscribe recipient
Go to Settings > List settings > Preferences, and click on the Inactive recipient management tab. For more detail, view the Inactive recipients management guide