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MailUp allows creating content sources that, automatically and on a regular basis, retrieve external content and make it available into the platform. This content can be used to create automated Campaigns or directly in the drag&drop editor while creating a new message.

New Source

To create a new Source follow this path: Automation > Content > Sources and finally click on the button "New Source".

You can now choose if you want to create a new source using an RSS/ATOM feed (URL) or by uploading a .csv, .json or a .zip (FILE).

Select URL to import contents, automatically and on a regular basis, from a URL.

To set a new source:

  • Insert Source name
  • Add the RSS/ATOM feed URL from which you want to retrieve content from
  • Set content update frequency, choosing among:
    • When new content is available (checked every 10 minutes)
    • every N minutes
    • every N hours
  • Decide how to handle existing content: you can replace existing ones or simply add new contents.

Once all parameters are set, select save. The page will automatically refresh showing the number of content retrieved and when the next update will be.

If the URL inserted is not valid, an alert will warn you to check if it is correct.


In the Edit page, you are able to stop Source update. If you stop the update, any automated campaigns generated from this source will not be sent.


What content does MailUp look for?

You can import the following items:

  • Title: content title
  • Summary: content short description
  • Image: link of the image, hosted on your website, to be retrieved
  • LinkURL: main URL, where is the content itself
  • LinkText: text in the URL
  • ContentDate: publishing date or a date you want to associate to the content
  • ContentKey: keyword to identify each content (it can be used to update an existing content or in the search bar in the page View contents)
  • Category: content category


How to build an RSS feed

The content retrieved are:


  • Title: item -> title
  • Summary: item -> description
  • Image: first image item -> description or item -> content:encoded or channel -> image-url
  • LinkURL: item -> link
  • LinkText: item -> title
  • ContentDate: item -> pubDate
  • ContentKey: item -> guid


  • Category: item -> category


Example of RSS feed
<item>
 <title>Does summer make open rates drop? 5 ideas to avoid it</title>
 <link>https://blog.mailup.com/2018/07/summer-email/</link>
 <comments>https://blog.mailup.com/2018/07/summer-email/#respond</comments>
 <pubDate>Tue, 17 Jul 2018 09:59:13 +0000</pubDate>
 <dc:creator><![CDATA[John Doe]]></dc:creator>
 <category><![CDATA[Email Marketing]]></category>
 <category><![CDATA[Summer]]></category>
 <guid isPermaLink="false">https://blog.mailup.com/?p=6121</guid>
 <description><![CDATA[<p>Summer is a beautiful season and many businesses are slowing down the performance of their summer emails. There are effective remedies to prevent these declines. Let us discover them together.</p>
<p>The post <a rel="nofollow" href="https://blog.mailup.com/2018/07/summer-email/">Does summer make open rates drop? 5 ideas to avoid it</a> appeared first on <a rel="nofollow" href="https://blog.mailup.com">MailUp Blog</a>.</p>
]]></description>
 <wfw:commentRss>https://blog.mailup.com/2018/07/summer-email/feed/</wfw:commentRss>
 <slash:comments>0</slash:comments>
</item>


Final output:

MailUp blog feed (RSS): https://blog.mailup.com/feed/

How to build an ATOM feed

The content retrieved are:


  • Title: entry -> title
  • Summary: entry -> summary
  • Image: firts image entry -> content or entry -> summary or entry -> content:encoded or feed -> logo
  • LinkURL: entry -> link
  • LinkText: entry -> link.title
  • ContentDate: entry -> published
  • ContentKey: entry -> id


  • Category: entry -> category


Example of ATOM feed
<entry>
 <author>
 <name>MailUp</name>
 </author>
 <title type="html"><![CDATA[11 things you did not know you could do with MailUp]]></title>
 <summary type="html"><![CDATA[<p>We have discovered 11 functional gems hidden in the platform. They are small, yet decisive in bringing your Email Marketing activities to an advanced level.</p>
<p>The post <a rel="nofollow" href="https://blog.mailup.com/2018/07/mailup-features/">11 things you did not know you could do with MailUp</a> appeared first on <a rel="nofollow" href="https://blog.mailup.com">MailUp Blog</a>.</p>
]]></summary>
 <content type="html" xml:base="https://blog.mailup.it/2018/07/creare-newsletter/"><![CDATA[<p><em class="intro"><span style="font-weight: 400;"><imr src="https://blog.mailup.it/wp-content/uploads/newsletter-osservatorio-2018-1-1024x351.png"/> Passo passo, ti accompagniamo nella creazione di un template di newsletter responsiveente allineato all’identità di brand. </span></p>]]></content>
 <link rel="alternate" type="text/html" href="https://blog.mailup.com/2018/07/mailup-features/" />
 <id>https://blog.mailup.com/?p=6101</id>
 <updated>2018-07-12T07:36:29Z</updated>
 <published>2018-07-12T07:32:23Z</published>
 <category scheme="https://blog.mailup.com" term="Email Marketing" /><category scheme="https://blog.mailup.com" term="MailUp" /><category scheme="https://blog.mailup.com" term="platform" />
 <link rel="alternate" type="text/html" href="https://blog.mailup.com/2018/07/mailup-features/" />
</entry>


Final output:

MailUp blog feed (ATOM): https://blog.mailup.com/feed/atom/


Now that you have created a new content source, you can use it:

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