Preference center

Overview

The new Preference center is a single destination for your recipients to update their preferences and check their privacy settings. Select which lists to show, which fields can be updated, etc.: recipients will be able to update their subscriptions, change their profile, change frequency settings, and more.

You can insert the link in all your messages and let recipients discover all the ways they can keep in touch with you, encouraging them to update their profile so that you may send them more targeted messages.

In the admin console, under Marketing+ > Preference Center, you can choose which sections to show to your contacts:

• subscription to your lists and unsubscription
• mailing frequency 
• personal profile 
• tracking management
• social profile

Admin tools

Several options allow you to change the way the Preference Center is presented to your customers.

How it looks to your customers

In the first tab you can view the text that will be shown to your customers before each section:

The Preference Center is divided into different areas, which you can separately control via the admin settings, as mentioned above.

You can preview the final result by clickin the button in the left corner of the screen. Default text provided is very simple: you can edit it using a maximum of 500 characters per section.

The Look & Feel can be changed by editing the header and footer via the Settings > Account Settings > Look & Feel tools in the MailUp admin console.

Subscriptions tab

The Subscriptions tab allows customers to see which lists they are currently subscribed to, and change those subscription preferences.

It allows you to...

• Show a name and description, which can be different from the internal name and description for the lists used in the MailUp admin console
• Promote content that your customers/recipients might not be aware of

The first option in the Subscriptions tab is whether to show to your recipients the "frequency" and "tracking" sections. If you don not check either box, these sections won't be shown and you won't then be able to assign list permissions later.

Personal profile tab

This section allows you to insert a Profile Updates form in your Preference Center.

The default form has a look that especially matches the Preference Center look and feel. If you wish, you can choose any other ready-to-go form or edit the defualt one under Marketing+ > Profile Updates.

Just like any other section in the Preference Center, you can choose whether to show this one to your recipients or not.

Data collected tab

In this section, you can let your recipients disable tracking, so that their activity will be anonymous and won't be linked to their profile, 

Here, your recipients can choose if they want to:

• disable tracking: you will be able to view their clicks and opens in the aggregated data, but they will not appear among unique clicks, in the list of the recipients who clicked a link, or where there are data down to the single recipient.
• receive an automated message with a copy of all the tracked data: the message can be freely edited using the button "Edit the message" and it contains an Excel file that looks like this:
  
  

Frequency tab

If you decide to show this menu to your recipients, they will be able to:

• set the maximum number of messages that they want to receive
• set a period of timeduring which they prefer not to receive any message (e.g. because they are on vacation)

These option are also available when configuring the confirmed unsubscribe with options.