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MailUp automatically moves some users to unsubscribed anywayunsubscribes recipients in case of feedback loops or some types of bounce, so to guarantee the best deliverability rates possible, and avoid antispam filters. In particular, the system unsubscribes the users described below. Afterwards, actions such as notices, post-operations or exports via batch ftp mode to external systems are always possible.
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Most email clients like Gmail or Yahoo! - although not all of them - provide a "Spam" or "Junk" button. Clicking this button triggers a notice to MailUp, called "Feedback Loop" (FBL). In order to stop sending messages to these recipients, so to keep a high level of reputation and maximize deliverability, they are automatically moved to unsubscribers. It is possible to filter these recipients using the dropdown menu "Unsubscribed from" at the page Recipients > Unsubscribed, choosing "because misuse has been reported" (see image below). The report can also be exported. |
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