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Among the fields that you can use to create Profile filters is the subscription date. This field is filled automatically with the date of when the subscriber is added to the List, and can be used for a number of useful filters and triggered messages.
If you are doing a comparison on that date (e.g. a filter that looks at everyone that subscribed 30 days ago) select the Subscription Date field and set the remaining fields as shown in the picture below.
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- 8 hours after somebody opened a certain message
- 24 hours after somebody successfully received, but did not open a message
- 4 hours after someone clicked on a link
- Etc.
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Studies show that it is a good idea to send the first email within a few hours of the abandoned cart event, and a second message a day or so later. Let's see how this first email could be set up in MailUp.
First, you would set up a new profile filters, leveraging the date and time saved in a custom recipient field.
This filter searches for subscribers who have abandoned their shopping cart 3 hours earlier. You can then use the new filter in Marketing+ >Automation when creating a triggered message that will be sent when the condition is true.
... sending an email that encourages the customer to complete their purchase. As we see below it's the Shopping Cart Abandonment Email #1.
And then by using an email activity filter you can segment your subscribers who have opened your previous email (Shopping cart Abandonment Email #1).
This enables you to create a triggered email (i.e. a second follow-up email to your first email) that is sent after 24 hours a user has abandoned the cart
The action of the Automation would be:
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| Info |
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A popular scenario in e-commerce is to run an email drip campaign which targets shoppers that have abandoned a shopping cart. |
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Related Topics
- Listing existing profile filters
- Editing a profile filter
- An introduction to filters
- About the Marketing+ feature package
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