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To fully exploit some type of workflows, we suggest configuring any recipient field you might be missing. You can fill these fields with subscriber data:

• by adding them during the import phase;
• asking them during the signup process in subscription forms or later with profile updates forms;
• by using one of our native integrations with external applications;
• requesting an FTP-based integration with your systems;
• developing an integration with external applications using our APIs.

Please note that if you create an automation task that does the same thing as the first message in a workflow, the workflow may never start. To avoid this situation, you should EITHER use workflows OR automation tasks to send the same message when the same condition occurs, not both. You can use tasks and workflows at the same time when they serve different purposes, of course. Just not when the purpose is the same .