MailUp offers a tool to create and manage landing pages, which can be inserted in your emails as special links.
Features
- Fully responsive landing pages editable with the drag-n-drop editor, without any HTML knowledge
- Pages are hosted by MailUp and accelerated via the content delivery network used by the platform.
- Easily add Web analytics tracking code (e.g. Google Analytics) to track landing page usage.
Why link a landing page in an email?
Landing pages are a great companion to short, visually impactful emails with a clear call to action. This kind of emails tends to perform better.
Beyond that, the use of a landing page allows avoiding email clients limitations, like clipping of long messages in Gmail and Yahoo or missing compatibility with HTML5 (for example, you can embed a video using HTML5's video tag)
Creating a landing page
First, go to Messages > Email > Landing pages (beta).
- Create a new landing page, by clicking the "New landing page" tab or the "New" button in the lower right.
- Choose a template from the ones available
- Edit the page with the drag-and-drop editor and, when you're done, click "Save landing page"
- In the "Settings" page, you can:
- rename the page or add internal notes
- publish the landing page (thus making it public)
- add "Title" and "Description" meta tags, to enhance page SEO
- get the page URL, accessible when the page is published
- add a web analytics tracking code (e.g. Google Analytics)
Create a landing page from an email
To create a landing page starting from an existing message, go to the message overview.
Click on the drop-down menu next to the "EDIT" button and then on "Create landing page". This feature is only available for messages created with the BEE editor.
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After you have created a landing page from a BEE message, remember to edit it and delete email-channel related special links (discard, profile manager, web version ...), plus any dynamic content. |
Linking a landing page inside an email
Once you've created a landing page, you can easily link it in an email:
- If you're using BEE, select a button and choose "Special links" in the "Action" section of the "Content properties"
If you want to link a text portion instead, just select it, click on the arrow in the upper right of the text toolbar to open advanced tools and select Special links > Landing pages - If you're using the HTML editor, link any part of the message to a landing page using the "Landing page" button available in Home > Links section
Creating an email from a landing page
From Pages > Landing pages, click on the Actions button of a page and select "Create email" to create an email message, editable with the BEE editor, identical to the landing page.