Page Comparison

MailUp offers a tool to create and manage landing pages, which can be inserted in into your emails as special links.

Features

• Fully responsive landing pages editable with the drag-n-drop editor, without any HTML knowledge
• Pages are hosted by MailUp and accelerated via the content delivery network used by the platform.
• Easily add Web analytics tracking code (e.g. Google Analytics) to track landing page usage.

Why link a landing page in an email?

Landing pages are a great companion to short, visually impactful emails with a clear call to action. This kind of emails tends to perform better.

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• Add Subscription forms to collect new subscribers.

Creating a landing page

First, go to Messages > Email > Landing pages (beta).

1. Create a new landing page, by clicking the "New landing page" tab or the "New" button in the lower right.
2. Choose a template from the ones available
3. Edit the page with the drag-and-drop editor and, when you're done, click "Save landing page"
   
   
   
   
4. In On the "Settings" page, you can:
   1. rename the page or add internal notes
   2. publish the landing page (thus making it public)
   3. add "Title" and "Description" meta tags, to enhance page SEO
   4. get the page URL, accessible when the page is published
   5. add a web analytics tracking code (e.g. Google Analytics)

How to add a subscription form to your landing page

The landing pages created with the drag & drop editor can contain a subscription form, so as to become a tool for acquiring new subscribers, like the Subscription forms.

Once you have created your landing page, inside the editor, drag the "Form" content into the body of the landing page.

Once you've entered the form, use the Content Properties menu on the right to edit and add your form fields.

From here you can:

• Delete or modify one of the fields inserted by default
• Change the field label (eg "Name" to "What's your name?")
  Warning: once the label has been modified, it will no longer be visible in the editor in the original name of the recipient field entered
• Drag a field up or down
• Add a new master field by selecting "Add new field"

Select the field you want to insert and then click on edit to change the label (i.e. the name that appears above the field), the type of content, the placeholder (a description to facilitate filling in), whether the field is compulsory, and/or read-only.

How to use landing pages that contain a subscription form?

• On-site: refer to the landing page to collect new subscribers on your site.
• On social channels:
  • share the link to your landing page to get new recipients.
  • use it as a landing page for Facebook's "Add a Subscribe Button" feature
  • to collect new subscribers with your adv campaigns.

Create a landing page from an email

To create a landing page starting from an existing message, go to the message overview.

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Why link a landing page in an email?

Landing pages are a great companion to short, visually impactful emails with a clear call to action. This kind of emails tends to perform better.

Beyond that, the use of a landing page allows avoiding email clients limitations, like clipping of long messages in Gmail and Yahoo or missing compatibility with HTML5 (for example, you can embed a video using HTML5's video tag)

How to link a landing page inside an email

Once you've created a landing page, you can easily link it in an email:

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