What SMTP+ is and when to use it
SMTP+ is a SMTP relay service built right into your MailUp account. SMTP+ makes MailUp a truly complete email delivery solution in that you can now use it not just to create and send email marketing campaigns and triggered messages, but also to send transactional, and personal emails. For example:
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SMTP+ is not to be used for bulk promotional campaigns but only for personal or transactional messages. For more details, please contact support@mailup.com |
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Regular SMTP server | MailUp's SMTP+ | |
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Deliverability | Potentially low (1) | High |
Statistics | None | Detailed at user level |
Scalability | Limited (2) | High |
Header/footer | Must be in the message | Can be automatically added |
Notifications (e.g. bounces) | To the sender | Customizable (e.g. sent to IT staff) |
Triggered Emails | None | Unlimited |
Recipients database | None | Automatically created |
Unsubscriptions | Manual | Automated |
Bounce management | Manual | Automated |
Feedback Loop managament | None | Automated |
Sending messages in CCN | Limited | Unlimited. The BCC recipient receives the message with the address in the To field |
Sending attachments | Limited | Up to 20MB 10MB |
(1) You are at the mercy of your SMTP server's reputation, which is affected by all the companies that are using it. For example, if your Web hosting company has deliverability issues, you would be negatively affected
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