Published — v. 10

Custom sender names - Status and reasons for refusal


Sender statusDescriptionWhat to do
Phase 1

The request has been received. We are carrying out the preliminary checks, before forwarding it to AGCOM.

Wait for the status update.

  • If any data is incorrect, the status will become "Not approved" with an indication of what needs to be fixed.
  • If the checks are successful, the request will be forwarded to AGCOM.

The request has been received but is temporarily pending as the requested sender does not match with the company name.

We are working on updating the platform. Wait until further notice.

Phase 2










The new sender's request did not pass the preliminary checks. The reasons for refusal can be the following:


Incorrect Sender name (company name does not coincide with that of the customer on the platform)

Check and modify the data entered in the registry. They must match those of the platform buyer.

PEC address incorrect

The PEC address entered in the registry is not registered. We ask you to change it or try another PEC address. Save changes to re-apply for approval.

A generic name or not corresponding to the company name

The sender you are requesting does not match your company name or is not linked to it.

Name too generic and unsuitable for the identification, by the recipient, of the person responsible for the content of the communication or the good or service offered by him

The sender you are requesting does not match your company name or is not attributable to it.

Incorrect VAT number

The VAT number entered in the Sender's name is not correct. Replace this data in the "associated Sender name" section. Save changes to re-apply for approval.

The new sender's request has passed the preliminary checks and has been forwarded to AGCOM for final approval.

Wait for the outcome from AGCOM.

Phase 3









The sender has been approved.

You can start sending SMS campaigns with your new custom sender.

The request of the new sender was rejected by AGCOM. The reasons may be the following:


"Campo cliente_codicefiscale non corretto"

Incorrect tax_code

The tax code entered in the sender's name is not correct. Replace this data in the "associated sender name" section. Save changes to re-apply for approval.

"Campo cliente_partitaiva non corretto"

Incorrect VAT_number

The VAT number entered in the Sender's name is not correct. Replace this data in the "associated Sender name" section. Save changes to re-apply for approval.

"Campo cliente_pec non corretto"

PEC_address incorrect

The PEC address entered in the registry is not registered. We ask you to change it or try another PEC address. Save changes to re-apply for approval.

"La registrazione di nuovi alias e' temporaneamente sospesa"

Registration of new aliases is temporarily suspended

AGCOM has temporarily suspended the approval of new senders. Wait for the service to be re-established.

"Nessuna nota"

No info

AGCOM provided no explanation for the refusal. Try re-entering the request.


You have requested to delete this sender. We are processing the request.

Do nothing. Once the deletion is complete, the sender will be removed from the list.