Filters and conditions
A filter in MailUp is a way to query the recipients database based on one or more conditions. They can be used to find recipients, create groups of recipients, define when certain dynamic content should be added to a message, indicate to which recipients a certain automated message should be sent, etc. A filter can contain more than one condition. For example, an ecommerce store that uses the Magento extension for MailUp to bring order data into their MailUp account, could create a filter that looks for recipients that have purchased over 200 dollars in the last 12 months and who have not ordered for 3 months or more.
Adding and editing conditions
A filter can contain multiple conditions. The conditions can be applied using either the AND or the OR boolean operator.
AND: all the conditions in the filter must be true
OR: at least one of the conditions specified in the filter must be true
Things to note
Please note the following:
- You can easily add and remove conditions in the filter using the corresponding buttons.
- You can concatenate multiple conditions of different kinds. For example, (A) AND (B) OR (C) means that the filter is a match either when A and B are true, or when C is true.
- When using Profile filters, if the Type is set to Text, Integer or Decimal, then the Test will contain both "is/is not NULL" and "is/is not EMPTY". A "null" field means that it never contained any value. It's never been filled out. An "empty" field means a field that does not contain any value, but it might have contained a value in the past.
- If you choose to use the (LIKE) or (NOT LIKE) you can use wildcards in your search values.