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Label | Description |
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Active | The recipient has shown an average degree of engagement, it is a contact who often takes actions on the campaigns he receives |
Bounce | The recipient registered a high number of soft bounces |
Inactive | The recipient has shown an extremely low degree of engagement, it is a contact that does not interact with the campaigns he receives |
Less active | The recipient has shown a low degree of engagement, it is a contact who rarely interacts with the campaigns he receives |
New | There is still no information on the rating because it is the first time they are reached by a sending |
Very active | The recipient has demonstrated a high degree of engagement, it is a contact who carries out activities consistently on campaigns |
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