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Without having to create multiple versions of your email, you can work on one email with different sections. Example: You have an e-commerce store that sells shoes for men and women. Every time a customer registers to your store, you send* a "thank you" email containing a large image. Through dynamic content and filters**, you can specify that depending on the gender (male or female) of the customer, a different image (eg. high-heels for women, boots for men) will appear in your thank you email. *The task of sending a "thank you" email can be automated by setting up a triggered email. To learn more about triggered emails, view this page. **Filters allow you to segment recipients based on information available (i.e. data fields) in your List. For example, if you don't know the gender of your recipients, you cannot apply a gender filter which sets the condition to show a different image in your email. To learn about filters, view this page. |
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To add Dynamic Content to a message, select Messages > Email Marketing+ > Dynamic content and click on New.
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- Enter a name for this instance of Dynamic Content
- Enter the URL of the RSS or ATOM feed
- Specify how many items from the RSS or ATOM feed should be inserted into the message. NOTE: the higher the number of items, the larger the potential impact on overall campaign mailing time as the system will have to insert more content in each message.
- Indicate whether they should be no older than a certain amount of hours
- Specify the filter based on which the Dynamic Content will be inserted into the message
- Click Save
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MailUp Tag | RSS Tag | ATOM Tag | Details |
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feed_title | title | title | The title of the individual item in the feed |
feed_link | link | link | The destination URL of the feed item |
feed_summary | description | summary | A brief description of the feed item |
feed_content | content:encoded | content | A longer description of the feed item. Could be the entire article in HTML format. |
feed_author | author | author | The author of the feed, if present |
feed_updatedate | pubDate | updated | The date on which the feed item was updated |
feed_mediacontent | media:content (first) | media:content[@url!=''] [1] | Media content associated with the feed item: typically images |
feed_mediacontent2, feed_mediacontent3, ... | media:content (second), media:content (third)... | media:content[@url!=''] [2], media:content[@url!=''] [3]... | Specific media content (e.g. a specific image), starting at 1 (i.e. feed_mediacontent1) |
Hosted HTML block
You can dynamically insert the content found on a remotely hosted Web page.
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