Pop-up subscription form

With MailUp you can easily design a pop-up form. Starting from a pre-set template, the Drag & Drop editor allows you complete freedom in content generation. At the end of the design process, you can automatically generate the HTML code to be inserted on your website.

How to create a pop-up form

Within MailUp, go to Database building > Subscriptions > Pop-up subscription forms.

  1. Create a new form by clicking on 'New Form' in the top right-hand corner.

  2. Edit the template with the drag & drop editor. You can be as creative as you like, choosing colours, images, subscription channels (Email and SMS) and anything else you need to create an attractive form.

  3. Change the appearance of the form via the settings accessible by clicking on 'Change pop-up appearance'. You will find the link in the upper bar of the editor. You will be able to set numerous options, such as form position, size and much more.

  4. Click on the 'Save' button and assign a title to your form.

In the Settings of a pop-up form you can

  1. Add hidden groups.

  2. Select the language of the response messages.

  3. Set a display delay.

  4. Get the HTML code to paste into your website before closing the </body> tag.

  5. Preview how the form will be displayed

Please note that the display delay is applied also to the preview.

Options available depending on the active subscription

Sending customized Subscription confirmation email for each form

The compilation of a registration form provides - by default - the sending of the registration confirmation email in which the new recipient has to confirm This process reduces the risk of the form being abused and the acquired contacts database damaged. To retrieve the email that is sent, go to the section Subscriptions > Subscription Confirmation Email.

Depending on the active subscription, you can choose a different email for each drag & drop registration form.

Customized Welcome email for each form

The welcome email is a message that you can send to all recipients as soon as they sign up. You can activate the automation and set the email to be sent in the Subscriptions > Welcome email

Depending on the active subscription, you can:

  • decide to send a different email for each drag & drop registration form,

  • decide not to send the welcome message for that single form.

Customized post-signup response messages for each form

After filling out a registration form, users see a page with the result of the registration ("Thank you for your registration! You will soon receive our newsletters." Or "Attention, your email was already subscribed to our newsletter", etc.). This page can be customized or replaced with dedicated landing pages (created in MailUp or hosted on your site).

Depending on the active subscription, it is possible to define different texts and/or Landing pages for each form.


MailUp Pop-Up form does not perform style overrides. Therefore, if your site uses CSS styles that are also considered by the Pop-Up, the form may encounter display problems. To remedy this, you can use the HTML block and insert the tags you want to restore. Here is an example:

.bee-popup-form-option-wrapper input,
.bee-popup-form-option-wrapper select,
.bee-popup-form-option-wrapper textarea {
-webkit-appearance: revert;
-moz-appearance: revert;