Sendouts - activity report

The Activity Report provides all the information on the interactions that recipients have had with the message sent.

Here is the information available:

Let's do a rundown of which metrics are available for thew sendout.

Opens

Unique open rate for the message, calculated over delivered emails
Opens are the sum of all unique opens registered
Total opens are the sum of every open activity by the message recipients
Segment opens is a link to a page where you can get open data sorted by recipient filters

Unique click through rate for the message, calculated over delivered emails
Clicks are the sum of all unique opens registered.
Total clicks are the sum of every click activity by the message recipients
Segment clicks is a link to a page where you can get click data sorted by recipient filters

Unsubscription rate for the message, calculated over delivered emails
Unsubscriptions click on the unsubscription link
Abuse complaints are a specific unsubscription type, which happens when a recipient reports a spam abuse to the email provider. For more info, read Types of bounces.
Total shares are the sum of clicks on the special links "Social share" and "Send to a friend"

The last part of the Activity report contains:

Open and click trends, with a default period of 10 days from the last mailing. The period can be changed to the last 10/30/90 days or to a custom period.
Bounces graph, with a default period of 10 days from the last mailing. The period can be changed to the whole period from the first mailing or to the last 10/30/90 days or to a custom period. This section also includes the number of bounce occurences and their rate over the email delivered in the selected time period.