The final step in your email campaign is to send the email by:
- specifying your senderemail
- choosing the recip
- selecting to schedule a time and date for the mailing (or to send it immediately) and managing the mpq (view deletem to delete an email from the mailing queue).
Sender Name, Sender Email, and Reply-to Email
Every email marketing campaign should have a meaningful sender name and sender email (i.e. the from email)
In addition to editing your sender email address, you can now edit the Reply-to email address conveniently when setting up your email campaign, without having to edit it in the List settings section.
Your from email must be an email address that is easily recognizable and viewed as trustworthy by your recipients. If the email is new you have to verify it and click on Verify now so that you receive a link to click for confirmation.
Your reply-to email (i.e. the email that your recipients can write back to by clicking on reply) should be recognizable and friendly, as opposed to a firstname.lastname@example.org address. The purpose of having a friendly reply-to email is to encourage your recipients to contact you. Email is about communicating with your customers, not telling them "not to reply" to you. In addition, the reply action is counted by ISPs (e.g. Gmail, AOL, etc.) as a clear indication of your recipients' engagement, which means that it positively affects your deliverability.
The Deliverability Checkup system will warn you in case the configured sender has issues. If so, go to Settings > Account settings > Deliverability checkup for more details on how to improve your email's deliverability.
Select who you want to send your email campaign to. Choose to send the email to test groups or segments of your list or send to all subscribers. To send your mailing to just a few email addresses, please use the Quick Send feature.
To further segment your mailing list, click on "Segments" and in the next page you can include or exclude groups and apply one or more filters. Filters can be found under Recipients > Filters.
In the final step, the system will queue your recipients, displayed with a progress bar.
Once queueing is completed, you have 3 choices:
- Send now
- Schedule for later
- Put in standby
Let's see in detail how each works.
Hitting "Send now", the mailing will start immediately and join the other mailings that are being sent out by the platform. No other action is needed by the user, who will be redirected to Send Status page.The mailing will appear in "Sending now" area of Send status, with a blinking "starting up" under "Start date", to put in evidence that the system is preparing to send out the message. This is a technical time needed for preliminary operations. These operations can last up to one minute: once finished, messages will start to go out.
Schedule for later
By activating the message schedule, you can decide whether to send at a specific date and time or whether to send the message in sequential mode. The submit button will change to "Schedule"
- Send at a specific date and time
By choosing this option, the sending will start at a specific date and time, at the same time as the other sendings in progress at that time. The sending will first appear in the "Scheduled sendings" area and will be moved to the "Sendings in progress" area at the indicated date and time.
- Send sequentially
It is also possible to send campaigns sequentially (one after the other). This can be useful if you don't want to send campaigns in parallel. Sequentially scheduled shipments will be sent one after the other and you can move them in order of priority within their queue, on the Delivery Status page . The system warns, at the time of planning, if there are other sequential sendings already in progress.
Please note that these "sequential" mailings will still be sent at the same time as the "immediate" mailings (those started by clicking on "Send immediately" and/or those scheduled for the date and time in which the sequential mailing starts) and other mailings that must be sent as soon as possible (automatic messages, messages via SMTP+, A/B tests etc.). The sequential submission at the top of the "sequential queue" will appear in the "Submissions in progress" area, along with the other submissions in progress at that time. The rest of the queue of sequential submissions will be displayed, in order of submission, in the "Scheduled Submissions" area. You can change the sending order of these sequential mailings by clicking the "Actions" button.
By clicking on "Decide later", the message will be "parked" in the "Sends to schedule" area. These mailings will require a subsequent action in order to be sent (immediately or on a schedule).
Do not Disturb Mode
To avoid disturbing your recipients at night or at other sensitive times, you can set a no-disturbance zone. You will be able to freely establish a period of time in which the sending of your campaign will be suspended, allowing you to reach recipients at the most appropriate time. This feature is included in Plus plans and above, but Starter editions can get it by purchasing an add-on from the shop.